What is the sea?
PSA
PSA
Dynamic Typography
Dynamic Typography
Collage
Collage
After Effects
Collage
After Effects
Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)
Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)
Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)
Concept
This is a Public Service Announcement for Ocean Conservancy to draw attention to problems happening with the ocean and invite the audience to participate in the programs of Ocean Conservancy through a conversation between a child and grandma in a hypothetical future scenario where the ocean doesn't exist anymore.
This is a Public Service Announcement for Ocean Conservancy to draw attention to problems happening with the ocean and invite the audience to participate in the programs of Ocean Conservancy through a conversation between a child and grandma in a hypothetical future scenario where the ocean doesn't exist anymore.
Role
Solo Project
Role
Solo Project
Role
Solo Project
Services
Art Direction · Animation · Motion Design · Collage · Typography
Services
Art Direction · Animation · Motion Design · Collage · Typography
Services
Art Direction · Animation · Motion Design · Collage · Typography
Stack
After Effects · Procreate · Photoshop
Stack
After Effects · Procreate · Photoshop
Stack
After Effects · Procreate · Photoshop
Timeline
2024 · 4 weeks
Timeline
2024 · 4 weeks
Timeline
2024 · 4 weeks
Brief Introduction
Ocean Conservancy is working with you to protect the ocean from today’s greatest global challenges. Together, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it.
Design
Style
I created a feeling of the past by making it an old diary decorated with pieces of old paper, tapes, and stitches between the pages because it's based on a hypothetical future scenario reminiscing about the past. To create a feeling of the dialogue and distinguish the "past"(with the sea, beautiful) and the "current"(without the sea, hopeless), I made every sentence by the child in a darker and more desaturated background and the sentences by grandma when recalling the past in a brighter and ancient style background.
I created a feeling of the past by making it an old diary decorated with pieces of old paper, tapes, and stitches between the pages because it's based on a hypothetical future scenario reminiscing about the past. To create a feeling of the dialogue and distinguish the "past"(with the sea, beautiful) and the "current"(without the sea, hopeless), I made every sentence by the child in a darker and more desaturated background and the sentences by grandma when recalling the past in a brighter and ancient style background.
Assets
To echo the context, I want to make the concept of the sea surreal but still recognizable, so I used both micro and macro objects like cells and campus and tried not to point out sea creatures directly. For sea creatures, I only used close-up images of a part of their bodies, some of which I used as notes and stickers in the diary while the others I made as textures. For some of the corals, I broke the images and reformed them to make the feeling of slowly piecing together memories.
To echo the context, I want to make the concept of the sea surreal but still recognizable, so I used both micro and macro objects like cells and campus and tried not to point out sea creatures directly. For sea creatures, I only used close-up images of a part of their bodies, some of which I used as notes and stickers in the diary while the others I made as textures. For some of the corals, I broke the images and reformed them to make the feeling of slowly piecing together memories.
Brainstorm
