What is the sea?

PSA

PSA

Dynamic Typography

Dynamic Typography

Collage

Collage

After Effects

Collage

After Effects

Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)

Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)

Created by Siyu Liu Voiceover by Artsonics from Fiverr (https://www.fiverr.com/aminebentaher?source=inbox)

Concept

This is a Public Service Announcement for Ocean Conservancy to draw attention to problems happening with the ocean and invite the audience to participate in the programs of Ocean Conservancy through a conversation between a child and grandma in a hypothetical future scenario where the ocean doesn't exist anymore.

This is a Public Service Announcement for Ocean Conservancy to draw attention to problems happening with the ocean and invite the audience to participate in the programs of Ocean Conservancy through a conversation between a child and grandma in a hypothetical future scenario where the ocean doesn't exist anymore.

Role

Solo Project

Role

Solo Project

Role

Solo Project

Services

Art Direction · Animation · Motion Design · Collage · Typography

Services

Art Direction · Animation · Motion Design · Collage · Typography

Services

Art Direction · Animation · Motion Design · Collage · Typography

Stack

After Effects · Procreate · Photoshop

Stack

After Effects · Procreate · Photoshop

Stack

After Effects · Procreate · Photoshop

Timeline

2024 · 4 weeks

Timeline

2024 · 4 weeks

Timeline

2024 · 4 weeks

Design

Style

I created a feeling of the past by making it an old diary decorated with pieces of old paper, tapes, and stitches between the pages because it's based on a hypothetical future scenario reminiscing about the past. To create a feeling of the dialogue and distinguish the "past"(with the sea, beautiful) and the "current"(without the sea, hopeless), I made every sentence by the child in a darker and more desaturated background and the sentences by grandma when recalling the past in a brighter and ancient style background.

Assets

To echo the context, I want to make the concept of the sea surreal but still recognizable, so I used both micro and macro objects like cells and campus and tried not to point out sea creatures directly. For sea creatures, I only used close-up images of a part of their bodies, some of which I used as notes and stickers in the diary while the others I made as textures. For some of the corals, I broke the images and reformed them to make the feeling of slowly piecing together memories.

Brainstorm

Sound

The major part of the sound is the vocal of Grandma who has a warm peaceful voice easily bringing people to that beautiful memory. For the child's part, instead of letting a child read directly, I chose to let it be replaced by a variety of bell sounds to indicate the clear voice of the young, meanwhile making it an alert for the audience in a softer way so as not to create a huge gap between the soft voice of grandma.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

C.U.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

C.U.